Mid-Life Refresh (BA Case Study)
 When
British Airways decided to upgrade its Club World seat, MGR
Foamtex was selected as a team member to work with the airline,
design house and OEM to deliver a unique mid-life refresh.
The competition to capture and hold the loyalty of
important business class passengers has never
been fiercer. So when British Airways wanted to
bring a new dimension to the carrier’s Club World
flat bed they asked MGR Foamtex to suggest
improvements to the seat and bed as part of their
upgrade package.
MGR Foamtex’s Advanced Bedding Technology
and patented ecomfort™ foam systems was
selected to ensure passengers would really notice
a positive difference in both comfort and
appearance while retaining the established Club
World brand.
 The upgraded Club World seat benefits from
softer and more supportive seat cushions, never
previously used on commercial aircraft. MGR
Foamtex also undertook extensive 14g testing to
ensure optimum seating comfort was achieved
and not compromised by dynamic test
requirements. British Airways also selected the
latest standard of MGR Foamtex ‘Style Cover’ for
enhanced visual appeal.
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